Project Description

MAI assisted an Argentine manufacturer of natural colorants and essences used in homeopathic/nutritional products, dairy products and beverages such as ice cream, milk, yogurt, juices and soft drinks to access the Canadian market. MAI researched, qualified, and secured Canadian distributors for the Argentine client, on both an exclusive and non-exclusive basis, that offered the most sustainable options for market entry. One main selection criteria centered around the distributor’s ability to assist with product quality and consistency standards by maintaining in-house chemical testing and mixing centers in order to assess and ensure the quality of Argentine product. In addition, the distributors maintained established channels to manufacturers and food processors, the main end-users of colorants and essences.